Meta is facing prosecution in South Africa, after the country’s competition regulator, the Competition Commission, found as uncompetitive its intention to block the government’s startup GovChat and #LetsTalk from using its WhatsApp Business API.
The watchdog, which has been investigating claims of unfair conduct against the startup since March 2021, referred Meta (formerly Facebook) for prosecution to the Competition Tribunal, which adjudicates complaints of restrictive practices and abuse of dominance.
In its referral, the regulator recommends that Meta is made to pay the “maximum penalty” – a fine of 10% of the US company’s local turnover.
The commission alleges that Meta threatened to block GovChat and #LetsTalk from using its WhatsApp Business API “in or about” July 2020. It adds that Meta imposed unfair restrictions on data usage by the startup, limiting its ability to innovate and develop new products and services that could potentially compete with Meta’s products.
“…the terms and conditions governing access to WhatsApp Business API are designed to shield and insulate Facebook from potential competition, such as the potential competition presented by GovChat and enormous data it has been able to harvest which enables it to develop new services and products,” said the regulator in a statement.
GovChat was launched in 2018 by the South African government as a citizen engagement platform that uses the WhatsApp Business API to facilitate real-time communication. It now has 8.7 million active users and has processed over 582 million messages, as per government data.
In addition to the platform being a source of alerts and complaints on civic issues — like potholes on roads — GovChat has been used by the government to process social security applications, including for distress support during the Covid pandemic. Over 13.3 million applications have been submitted through the GovChat platform.
The referral for prosecution comes days after competition supervisory bodies from five African countries, including South Africa, signed a memorandum of understanding that would, among other agenda, foster collaborative action against the obstacles that limit the emergence and expansion of African digital platforms. The other parties to the agreement were Egypt, Kenya, Mauritius and Nigeria.
Globally, Meta has been subjected to various kinds of scrutiny for possible anticompetitive behavior. Just last week, the European Commission opened a formal antitrust investigation to assess whether an agreement between Meta and Google, code-name “Jedi-Blue”, for online display advertising services may have breached EU competition rules.
The September 2018 Jedi-Blue agreement sought the participation of Meta’s Audience Network in Google’s Open Bidding programme, a move that could potentially exclude other ad tech service providers to “distort competition in markets for online display advertising, to the detriment of publishers, and ultimately consumers,” noted the European Commission.
Meanwhile, the US Federal Trade Commission is suing Meta for illegal monopolization, alleging that the social media giant is illegally maintaining its social networking monopoly through anticompetitive actions, including the acquisition of Instagram and WhatsApp nearly one decade ago.